Theoretical approaches to brand value assessment
Автор: Smorodinskaya Alla Aleksandrovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 5, 2013 года.
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The article summarizes theoretical approaches of the foreign and national experts to the brand value assessment. The author suggests an original approach to the brand value assessment according to its value for the owner company, and substantiates the main regulations of the approach considering specific features of the assessment object.
Brand, brand value estimation problems, factors of brand value, brand valuation principles, types of calculated value, brand value assessment
Короткий адрес: https://sciup.org/14935412
IDR: 14935412
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