The theoretical aspect of ensuring customer loyalty

Competition for a buyer is a reality of the modern world, as digitalization has provided access to the global market for many sellers. In the battle for consumers, one of the most correct strategies is to ensure their loyalty, in work this is proved by the fact that loyal customers tend to spend more money, this is supported by data from international advertising agencies. Further in the work, the ways of ensuring customer loyalty are considered and an opinion is formed regarding them. In conclusion, it is concluded that loyalty is vital for the sustainable development of companies and ensuring a large amount of profit.