Theoretical and methodological aspects of a complex economic analysis of sector markets

When introducing an innovative product into the market, many enterprises (organizations) face the problem of insufficient information about the actual state of the environment, in consequence of which the vast majority of innovations fail even at the initial stage of its implementation. An effective means of solving this problem is to conduct a comprehensive analysis of sector markets. The research topic is theoretical and methodological aspects of the comprehensive economic analysis of sector markets, which is performed at the stage of introducing an innovative product into the market. The work objective is systemization of a conceptual and categorical framework, clarification of the terminology on the research topic, theoretical generalization of views and methodological approaches to the analysis of sector markets and marketing analysis. The semantic content of selected terms related to the analysis of sector markets was studied applying the method of semantic analysis. The survey research of the external environment analysis tools was conducted with the help of the method of comparative analysis. The extent of a detailed study of the research topic was assessed. The term “sector market” was specified. The definition of a comprehensive economic analysis of sector markets, held when introducing an innovative product; objectives, tasks and a group of users of the results of such analysis was determined. The need for further improvement of theoretical and methodological approaches to the integrated analysis of sector markets, applied at the stage of introducing an innovative product to the market, was confirmed. In the course of the research it's concluded that modern tools for analysis of the market of traditional commodities don't enable one to take into account the specific character, appropriate for the innovative goods market and consider some characteristic features connected with the process of making decisions at the stage of introducing innovative products to the market. The topicality and an unsolved range of theoretical and methodological issues of the market analysis, results of which are used while making decisions to organize the process of introducing an innovative product to the market, requires a relevant decision.