Theoretical and methodological bases of social management of birthrate

Dedicated to the analysis of the theoretical and methodological foundations of social management of birthrate. The relevance is due to the growing interest in birthrate issues and their insufficient coverage in the field of social management. In this regard, the concept of social management is considered in a broad and narrow sense, the principles of social management of birthrate are described and its content is determined. The conclusion about social management of birthrate as a single objective holistic process aimed at achieving the intended results in the field of demographic reproduction of the population is made.