Territorial branding as a factor in managing socio-economic processes using the example of the brand of the city of Kamyshin

The article is devoted to the study of the city brand as a strategic direction for attracting different target groups. The author draws attention to the problems faced by territorial branding, its impact on economic development and public life. A concept for creating a brand for the city of Kamyshin has been developed and proposed in order to increase its competitiveness among the diversity of subjects. The main focus is on the tourism attractiveness of the Kamyshin geobrand.