Territory marketing as a way to attract foreign investment
Автор: Valentsukevich K.I.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-1 (87), 2022 года.
Бесплатный доступ
The article is devoted to the use of such a tool as territory marketing, which is necessary to attract foreign investment. The article takes into account the current geopolitical situation affecting the economy of the Russian Federation. International ratings are considered, in historical dynamics. The necessity of attracting foreign investments for the renewal of fixed assets in the country and the use of terrain branding for this purpose is revealed.
Foreign investments, investment climate, territory marketing, sanctions, investment attractiveness
Короткий адрес: https://sciup.org/170192375
IDR: 170192375
Список литературы Territory marketing as a way to attract foreign investment
- Global risk database Castellum. URL: https://www.castellum.ai/russia-sanctions-dashboard (accessed 10.03.2022).
- Federal State Statistics Service. URL: https://rosstat.gov.ru/folder/14304 (accessed 15.03.2022).
- Kotler Philip,Asplund Kristen, Rain Irving, Hyder Donald Marketing places. Trans. from English-From-P: Stockholm School of Economics in St. Petersburg, 2005, p. 384.
- Ibragimkhalilova T.V. Marketing of territories: theoretical aspects of the formation of a favorable image of territories // Economics and modern management: theory, methodology, practice. - Penza: "Science and Education" (IP Gulyaev G.Yu.), 2018. - pp. 45-53. - EDN YUSUDN.
- Vlasova N.Yu., Kulikova E.S. Marketing of the territory in the conditions of the formation of the digital economy // Journal of new economy. - 2018. - №3.
