The brand of the Nenets Autonomous Okrug as a Euroarctic Storeroom of Russia
Автор: Treskin V.G., Bormotov I.S.
Журнал: Arctic and North @arctic-and-north
Рубрика: Management, economy, regionology
Статья в выпуске: 6, 2012 года.
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Authors consider process of development of a territorial brand of the Nenets autonomous region as the Euro-Arctic store room of Russia. The necessity to develop a territorial brand in addition to heraldic symbols is substantiated. The author describes the brand, gives an interpretation of its visual components. The article contains a description of target groups, describes practical results of brand use.
Territorial brand, regional branding, Nenets autonomous Okrug, territory development, investments
Короткий адрес: https://sciup.org/148320448
IDR: 148320448
Список литературы The brand of the Nenets Autonomous Okrug as a Euroarctic Storeroom of Russia
- Bormotov I. S. How the new brand of the Nenets autonomous region was created // Brand-management. 2011. No 5. P. 320−326.
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