The formation of directions of integrated marketing communications
Автор: Ergashxodjaeva Sh.D., Mukhsinov B.T.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 7 (98), 2022 года.
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In the development of an effective advertising organization, the chosen promotion concept plays an important role. The article proposes the development of concepts and the evolution of the concept of integrated marketing communications. Trends in the development of integrated marketing communications in the mussel space globalization model are proposed and substantiated.
Marketing concepts, communication concept, integrated marketing communications, advertising space
Короткий адрес: https://sciup.org/140299154
IDR: 140299154
Список литературы The formation of directions of integrated marketing communications
- Ramazanov I.A. Analysis and trends of advertising technologies / I.A. Ramazanov, V.A. Polyakov // Bulletin of RGTEU. No. 9, 2012.
- Polyakova O.V. Marketing Communication Concepts / O.V. Polyakova // Marketing. 2011. No. 5 (120). 0.8 pp.
- Mukhsinov B.T. Evaluation of the effectiveness of the marketing strategy of the enterprise "Economics and Entrepreneurship" Russia, 2017. No. 2 (part 1) pp. 863-867.
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