The importance of management in developing city tourism in Serbia
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Tourism today plays an increasingly important role in the eco-nomy, and its further growth depends on the coordinated development and adaptation of the tourist product to modern market trends, where different forms of tourism of special interest are gaining more and more importance. City tourism is one of the special forms of tourism that offers this branch of the Serbian economy a long-term competitive advantage. The main strength of the city's tourist destination is the attraction complexes, which have two functions - to attract the guest and fulfill his expectations. The potential of this demand can be fully utilized by a planned and coordinated approach to the development of this tourist product. The development of urban tourism will also mean a better place for residents to live, and economic benefits for the entire community will be brought not only by higher tourist demand, but also by increased consumption of the local population stimulated by a more attractive place to live created by the development of tourist facilities. Despite numerous attractions and values, Serbian tourist products have not been properly marketed, adequately developed, nor presented and commer-cialized on the international tourist market. Serbia must significantly raise the competitiveness and attractiveness of tourist products through res-pectable world experiences and its own innovations, relying on those pro-ducts and business sectors in tourism that have a global perspective and where Serbia can build global competitiveness.
Tourism, city tourism, economic development, management, international economy
Короткий адрес: https://sciup.org/170206241
IDR: 170206241 | УДК: 005.412:338.48-44(497.11-21) | DOI: 10.5937/ekonsig2402077M
Značaj menadžmenta u razvoju gradskog turizma u Srbiji
Turizam danas ima sve značajniju ulogu u privredi, a njegov dalјi rast zavisi od koordinisanog razvoja i prilagođavanja turističkog proizvoda sa-vremenim tržišnim trendovima, gde različiti oblici turizma od posebnog inte-resa dobijaju sve veći značaj. Gradski turizam je jedan od posebnih oblika tu-rizma koji ovoj grani srpske privrede nudi dugoročnu konkurentsku prednost. Glavna snaga gradske turističke destinacije su kompleksi atrakcija, koji imaju dve funkcije – da privuku gosta i ispune njegova očekivanja. Potencijal ove potražnje može se u potpunosti iskoristiti planskim i koordinisanim pristupom razvoju ovog turističkog proizvoda. Razvoj urbanog turizma značiće i bolјe mes-to za život stanovnika, a ekonomsku korist za celu zajednicu doneće ne samo veća turistička potražnja, već i povećana potrošnja lokalnog stanovništva sti-mulisana atraktivnijim mestom za život. nastala razvojem turističkih kapaci-teta. Uprkos brojnim atrakcijama i vrednostima, srpski turistički proizvodi ni-su adekvatno plasirani, adekvatno razvijeni, niti predstavlјeni i komercijalizo-vani na međunarodnom turističkom tržištu. Srbija mora značajno da podigne konkurentnost i atraktivnost turističkih proizvoda kroz respektabilna svetska iskustva i sopstvene inovacije, oslanjajući se na one proizvode i poslovne sek-tore u turizmu koji imaju globalnu perspektivu i gde Srbija može da gradi glo-balnu konkurentnost.
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