The place and role of marketing communication in modernization of economy

Today, marketing specialists need to put much more effort to attract and retain the interest of consumers to any kind of goods or services, because an important factor in the successful and effective functioning of the enterprise are communications. The article reveals the marketing support of innovative modernization of the national economy, shows the role of interaction marketing and marketing from the consumer in the management innovation process. The paper gives a classification of marketing communications; the Association of the enterprises discussed the various concepts of marketing.