The role of marketing in the innovative product promotion
Автор: Туник Т.Н.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 2-4 (15), 2015 года.
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The article focuses on marketing, in particular, on early and main market for high-tech products separated by an abyss which needs to be overcome and to which all forces of the entity are directed. Are considered the significant differences due to the chasm between the early market participants (technology enthusiasts and visionaries) and the participants of the mass market (pragmatics).
Короткий адрес: https://sciup.org/140113195
IDR: 140113195
Список литературы The role of marketing in the innovative product promotion
- Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers/Geoffrey A. Moore. -М.: Williams, 2006.
- Харченко Д. Жизненный цикл принятия новой технологии/Д. Харченко//Blogger . -2009. -URL: http://www.dmitryh.blogspot.ru/2009/03/new-technology-adoption-lifecycle.html, свободный.
- Tang David The complete guide to product adoption: from product life cycle to customer decision journey/David Tang//Flevy . -2013. -URL: https://flevy.com/blog/the-complete-guide-to-product-adoption-from-product-lifecycle-to-customer-decision-journey/, свободный.
- May, Matthew E. How to cross the tech chasm/Matthew E. May//Innovation excellence . -2014. -URL: http://www.innovationexcellence.com/blog/2014/06/05/how-to-cross-the-tech-chasm/, свободный.
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