Common mistakes of IT entrepreneurs: a systemic business-tracking analysis (FRII School)

This article synthesizes the results of a qualitative content analysis of a business-tracking training program. The study’s aim is to describe the six most prevalent classes of errors committed by IT-startup founders in practice and to demonstrate which standardized tools a tracker uses to help teams mitigate the associated risks. The six error classes examined are blurred vision and unbalanced pace; lack of in-depth Customer Development; unclosed insights in the HADI cycle; distortion of unit economics; focus on “lead pouring” rather than resolving the bottleneck; and disruption of the tracking process through infantile communication. For each class, the course materials prescribe regulated interventions– SMART, problem-interview checklists, HADI tables, reverse LTV / CAC calculations, pipeline analysis, and a public tracking card. The resulting model provides a practical team self-diagnosis framework and outlines directions for further validation of the tracking approach’s effectiveness.