Shopping center as the realization of the concept of an ideal city

This article examines the cultural space of a moll, how the idea of an “ideal city” is realized, and comparatively analyze the communicative structure of a mall and a metropolitan city, and this article also examines the gender aspect of communication in a mall. Communications in malls are structured around consumption, and visual images help to guide the behavior in a certain direction, corresponding to socially approved cultural stereotypes and gender norms. It is concluded that the communicative environment of mall has similar features to the communication environment of the metropolitan city, and women occupy a central position in the consumer universe of a mall, becoming the position of “I” instead of the dominant culture of the position of the “Other”. The man in the communicative situation of the shopping and entertainment center takes the position of the “Other”.