Tourism development through modern virtual technologies (the example of Ufa)

The article considers one of the directions of development of the tourism industry - virtual tourism. Currently, there is a trend towards rapid development and introduction of virtual technologies in all areas of people’s lives. The tourism business is no exception. it most actively uses virtual technologies in the organization of its activities, which help to flexibly and completely segment the development of a competitive tourist offer. Modern tourists prefer non-standard tours with an innovative component. This can be the use of innovative resources, the development of tourist products with innovations, and the use of new forms of service on the route. In the modern period, full of crises, virtual tourism is becoming more and more popular, promising means of promoting any destination, tour. Potential tourists can get acquainted with the sights, cultural, historical and recreational potential of the territory they intend to visit. Then make a choice, stop at the most interesting objects, in the most suitable, exciting places on the planet, while completely free and safe. The authors described the features of tourism development with the help of modern virtual technologies, defined the role and significance of using a virtual tour for modern society and modern business, and offered the author’s virtual tour of old Ufa “Through the times”. Only a virtual tour can reveal the full depth of the proposed route, connect two epochs, and look into the past. Ufa today, and Ufa historical, preserved only in photos, allows you to draw many conclusions about the development of the city, the preservation of historical and cultural heritage, pay attention to the fact that there is a destruction of historical monuments.