Commodity policy in marketing
Автор: Slyusareva I.R.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5 (9), 2017 года.
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The article is devoted to the study of the essence of the concept "Commodity policy". The author studies the nature of the categories of "real" and "perceived" quality in economic theory. The question of expediency of orientation to the consumer at planning of a commodity policy is considered.
Commodity policy, marketing, real quality of goods, perceived quality of goods
Короткий адрес: https://sciup.org/140278513
IDR: 140278513
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