Traditional culture and ethnocultural identification in modern conditions

The article substantiates the regularity of updating of identity problems at the present stage, characterized by the influence of the factors of globalization and Informatization, the radical changes in modern social space as a result of geopolitical changes, including the collapse of the USSR and its consequences. Analyzes the types of identity, the factors determining the formation and transformation of identity of different social communities. Stresses the importance of traditional culture in the process of transformation of identity in the direction of harmonization of the needs, demands, interests, personality, social communities and society as a whole. The processes in the modern globalized culture, having a mixed impact on the formation of identity of modern man.