Traditional and innovative values in the context of artificial intelligence culture

The article considers the relationship between the culture of artificial intelligence (AI) and traditional and innovative values of modern society. It is noted that the division of values into traditional and innovative is conditional, since innovations develop on the basis of traditions, rely on them, and innovative values eventually acquire the status of traditional. Attention is focused on the fact that without the emergence of innovative values, only on the basis of traditional ones, the development of society and its culture is impossible. It is concluded that both traditional (patriotism, citizenship, service to the Fatherland, moral ideals, family values, creative work, mercy and mutual assistance, collectivism, preservation of historical memory, unity of the peoples of Russia, etc.) and innovative (information, knowledge, intellectual capital, virtual reality, education, science, ideas, creativity, initiative) values are based on AI systems. Digital mechanisms, AI, not having a value nature themselves, act as tools for the preservation, development and transmission of traditional values that are important for the social majority. Innovative values reflect new trends in social development; AI tools are also actively involved in their dissemination and transmission. The modern information space, an integral component of which is AI, presents great opportunities for the development of any values if they reflect the mentality of the people and correspond to the trends of social development. AI becomes a link between traditional and innovative values.