Тraditional media and civil journalism: variants of correlation by the example of GroundReport

The article considers the phenomenon of civil journalism on the example of GroundReport site. Using the method of single case-study the history of its springing up is described, principles of organizational framework, systems of verification and motivation of civil reporters. The author emphasizes the fact that the search for the optimal model of configuring principles of civil journalism and professional standards allows to resolve many modern controversies in the media.