Tribalization of youth. Hippie subculture

The authors talk about the prospects for media development taking into account the forecasts made by Marshall McLuhan in an interview 50 years ago. The emergence of new technologies forces humanity to change, to find itself in a new quality. So with the advent of electric media, we will have to abandon the mechanical culture, no matter how much people resist it. Also, the authors, following the scientist, touch on the topic of the hippie subculture. According to McLuhan, hippies are an attempt to escape from the foundations of the modern world. Young people found themselves between "two fires" - the old mechanical world and the new electric one.