Transformation of cultural values in translation of multimodal texts (a case study of Disney cartoon song soundtrack)

The article presents the analysis of cultural values transformation in the multimodal text. The data of the analysis is the target text of the songs from Walt Disney cartoon “Mulan”, devoted to a Chinese girl-warrior, into Russian. The Chinese cultural values are less presented in the Russian text in comparison with the source text. The concepts which represent the principal values of the Chinese society (“order”, “family” and “subordination”) are significantly transformed. Both the source text and in the target text present the values which are not typical of the Chinese society.