Transformation of internet advertising in social networks in the digital globalization era

The article is devoted to the possibility of using internet marketing to promote goods in social networks. For today there are many kinds of Internet advertising, and advertising in social networks takes an important place among them. The article provides statistical information on the use of social networks. Due to their wide distribution, the promotion of goods and services in them has high efficiency. However now the market of services is strongly oversaturated, and the user's attention is dispersed from the abundance of information, so a complex model of marketing for work in social networks is needed. Given that this is a dynamic area, the working conditions in them are constantly changing. The author considers the current rules of promotion, applied to all social networks, as well as the features of some of them.