Transformation of marketing and marketing communications under the influence of digitalization

The article reveals changes in marketing tools in connection with the development of the Internet: it shows which tools are gone or are a thing of the past, new tools are systematized, and it is shown what advantages they give to entrepreneurs. The article raises the problem of the relationship between different sales channels, gives a definition of omnichannel marketing, gives examples of how this happens in practice. Recommendations are given for the development of marketing in modern conditions in order to increase sales.