Transformation of the international hospitality industry in the COVID-19 era: new risks and opportunities on the example of hotel groups

In the article the main directions of adaptation of the global hospitality industry to new realities under conditions of the COVID-19 pandemic are discussed. Using the methodology of the systems approach, the authors of the article applied the CAGE Distance Framework model in their research. In the article a new uncontrolled element of the external environment of the hotel business - pandemic risk is introduced. Based on the hotel industry market data provided by the STR in November 2020, the authors highlighted significant global trends that will influence the structure of the hotel market and further transformation of the international hospitality industry in the era of the pandemic. The authors come to the conclusion that, within the framework of the identified trends, the priority direction for the international tourism and hotel industry in different countries to overcome the crisis will be development of domestic tourism. This process will take a certain period and will require diverse incentive measures with active public-private partnerships.