Trends in consumer behavior as the basis for tourism promotion

Changes in customer behavior cause changes in marketing strategies, including in the promotion, as an element of the marketing mix. At the moment, we can say with confidence that digital technologies not only influence on consumer behavior, but also change consumer habits. Global changes have occurred not only in ways of obtaining information, numerous due to the information and communication technologies development. The main changes are in consumer expectations, in their approaches to decision-making in a modern, information-rich, socially intensive environment. However, digital technologies are not only a catalyst for changes in consumer behavior, but also form new ways to solve the problem of tourism promotion. The purpose of this article is to review current trends in consumer behavior in tourism and the analysis of related digital technologies and tools used in the promotion of the tourism product. The article considers the main, in the authors' opinion, trends in consumer behavior, selected on the basis of their direct connection with the tourism promotion. In addition, the authors identify digital marketing technologies and tools associated with these trends, and analyze the options for their direct use in promoting territories for tourism development. The article describes the global experience of applying advanced ideas of promotion. Article materials may have practical interest for the tourism business.