Trends in consumption strategies in the tourist service market

The article deals with the problem of changes in consumption strategies in the tourist services market against the background of the transformation of everyday structures and value migration, presents the results of a research interview aimed at studying consumer experience, which confirm the hypothesis of increasing the trend of collaboration between the functional strategy of consumption and consumption of impressions in the studied services market. We have analyzed the ethnographic village as an example of the implementation of a functional strategy for consumption and consumption of impressions. This example is concretized by the project "Dukhovshchina", which involves the creation of a museum- village with permanent residence of tourists. Within the framework of the study we have analyzed the attitude of guests and owners of accommodation facilities to the objectives of organizing ethnographic villages, and attempted to explain the expenses of tourists in these accommodation facilities based on an innovative consumption strategy.