Triple constraint in event management: balancing time, budget and quality

The article addresses the issue of improving project management in the event industry through the lens of the triple constraint concept. The relevance of the study is determined by the high dynamism of the external environment in the event industry and the necessity for effective balancing among the traditional project constraints under conditions of high uncertainty. It is shown that the specificity of projects in the field of event management lies in the impossibility of postponing implementation deadlines, the high sensitivity of budgets to external changes, and the special role of participants' subjective perception of event quality. The paper substantiates the need for the integration of time, budget, and quality management into a unified system of project planning and monitoring. Directions and methods for implementing the triple constraint model in event project management are presented. Conclusions are drawn that effective management of project constraints in event management requires consideration of the industry's specific features, the prevention of deviations, and the construction of a comprehensive control system.