Tourism brand of the Czech Republic

The article is devoted to the tourism brand of the Czech Republic. The perception of tourists about a tourist destination is an important component of the attractiveness of a destination. The Czech Republic is one of the youngest brands, but thanks to the rich history and fame of the Czechoslovak Republic, it is one of the more or less well-known brands. The article researches the development of the country's tourism brand, problems and its significance. The current state of the Czech tourism brand is presented.