The tourist brand of the Rostov region: empirical analysis

In the article, the authors consider the experience of developing a tourist brand in the Rostov region. The attractive image of the region, its unique cultural and natural features can be a powerful motivator for tourists to visit the region. The authors also present the results of the study «Brand and image of the Rostov region». An analysis of the experience of brand formation in the Rostov region allows the authors to conclude that the authorities of the Don region are aware of the importance of this marketing area for the development of the region and are making every effort to promote the region. There are positive results in attracting tourists and investments to the region. However, over time, there is an objective need to adjust the marketing strategy in order to increase its effectiveness.