Tourist-recreational projection of creative excursion routes in Krasnodar

In this article, an analysis of the tourist and recreational potential of the city of Krasnodar has been conducted, and the possibility of developing various types of tourist and excursion services has been noted. The conclusion is made about the prospects of designing creative excursion routes in the city of Krasnodar as a factor in the development of domestic and inbound tourism. The problems of the development of domestic and inbound tourism, as well as the fact of increasing competition between the regions of Southern Russia for the preferences and loyalty of tourists, are noted. It was revealed that there are no excursion routes that make it possible to most effectively and comprehensively use the tourist potential not only of the Krasnodar Territory, but also of the city of Krasnodar. A justification of the relevance and necessity of tourist and recreational design of creative excursion routes in the city of Krasnodar has been carried out. In cooperation with the tourist information center of the city of Krasnodar, the following excursion routes were offered: «Krasnodar Hippodrome», «Path of Health», «Krasnodar-Gastronomic», «Cycling around the city», «Walk along Alexander Boulevard», «Main Krasnaya Street», «Flowers at obelisks», «Domes over the city», «Meet - the city of Krasnodar».