Tourism as a form of updating family values in Russia

The aim of the study is to analyze the processes of development of family tourism in Russia as a relevant form of preserving and strengthening traditional spiritual and moral values. The results of scientific research and encyclopedic works on the history of domestic tourism and issues of family axiology, as well as documents from government bodies and materials from social networks were used. Family tourism in the form of family travel is for the first time considered as part of the organizational and methodological system for the development of domestic tourism in Russia. The research employed a systemic approach in combination with classical methods of historical research, as well as techniques of contextual analysis and text interpretation. Family travel is presented as a stable phenomenon that appeared in Russia back in the 19th century. As an example reflecting the connection with historical tradition, the article considers the large-scale modern project Imperial Route, uniting places of memory associated with the history of the Romanov family. The systemic nature of family tourism, which became widespread during the Soviet period and became one of the foundations for strengthening traditional values in modern Russia, is emphasized. Particular attention is paid to the pedagogical potential of family tourism as one of the means of educating children, adolescents and young people in general. It is noted that parents’ positive attitudes towards school trips help to increase children’s interest in the chosen activity, increasing their personal discipline and responsibility. Examples of family travel of Russian citizens along foreign tourist routes - to individual countries and around the world - are analyzed. The initiative informational and educational activities of Russian social network users related to the popularization of family tourism are considered. Consistent measures to support family tourism taken by the state and reflected in the decrees of the President of Russia and the Government of the Russian Federation are studied. The authors conclude that the factors for the development of family tourism in Russia are (1) the introduction into force of federal-level strategic documents that determine the development of tourism and serve to strengthen traditional Russian spiritual and moral values, and (2) the activities of public organizations and authorities to develop new social projects related to family tourism. The authors proposed to create a scientifically based strategic document that sets the organizational conditions for the implementation of this form of tourism activity