Development of an E-Commerce Strategy in International Business (Using the Example of Vivo Communication Technology Co. Ltd.)

With the rapid development of globalization and Internet technologies, e-commerce has become an important strategy for enterprises to expand the international market and increase their competitiveness.Using the example of Vivo, this article focuses on analyzing the changing trends in the international business environment, examines in detail the characteristics of vivo, evaluates its competitiveness in the market, its strategy for entering the international market and future market trends, and discusses Vivo's experience. and it inspires the development of e-commerce strategies in the context of globalization.