Searching privatization experiences with positive outcome: new knowledgestrategic imperative

In a period of transition, company privatization represents the first step towards realization of business, market and developing perspective. It represents a necessary impulse towards business success. What represents the guarantee of success and growth of a company, what represents its real value and its real capital are inevitable questions under such circumstances. According to experience in privatization in Šumadija district, success of market was provided by those owners of private hotel companies which were prepared to invest in new knowledge and skills, thus continuously increasing the level of competence after privatization, which will be described in this text. This work is about changes in structure of hotels in Šumadija district, especially about the number and education after the completed processes of privatization. The aim of this work is to indicate, through examples of private hotels and their organizational changes in Šumadija district, on necessary steps which hotel management has to initiate in order to raise the competence as assumption of achieving business success in the future. In a period of transition, company privatization represents the first step towards realization of business, market and developing perspective.