Persuasion in translating foreign brands into Chinese
Автор: Makovskaia N.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 9 (13), 2017 года.
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This article explains what a persuasive communication is. Advertisement is a typical representative of persuasive discourse. Advertising texts analysis helps to see the connection between the persuasion technics used and sociocultural peculiarities.
Persuasive communication, persuasive discourse, persuasion technics, socio-cultural peculiarities
Короткий адрес: https://sciup.org/140279607
IDR: 140279607
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