Threats to bodily identity in prefigurative culture

The formation of prefigurative culture is caused by the formation of digital society, which has generated the need to transfer the experience of electronic communication from younger to older people. The accelerating pace of social development leads to the fact that adaptation to innovations in older generations is of a delayed nature and is associated with the assimilation of the experience and behavioral patterns of the youngest generation in the culture. The importance of bodily organization in the identity of an individual is diminishing in virtual reality. On the Web, pure thoughts circulate in the form of signs that differ only in form and style. Real bodily characteristics remain behind the screen. But at the same time, the Web implies the presence of special corporeality, a virtual image, the logic of whose development is described by the stages of simulation, which describe the process of departure from the offline corporeal image of an individual. The loss of integrity and stability of bodily identity in the virtual environment appears not only as a result of the discrepancy between the real and the desired but also as a result of the processuality of the desired. Bodily stability is disrupted by medical practices of rejuvenation, as it is fashionable to be young in the prefigurative culture. Threats to human corporeality arise from the inability to distinguish between virtual reality and traditional reality, in the transference of the experience of constructing a desired bodily image from the network to reality. Apprehension of the threat to the existence of human corporeality contributes to its preservation.