Management aspect of sociocultural projecting (using the example of interregional museum exhibition “Secrets of antiquities and rock paintings of Siberia and the Far East”)

The article considers management aspect of sociocultural projecting through the ex-ample of interregional museum exhibition “Secrets of antiquities and rock paintings of Siberia and the Far East”. In the research the authors study theoretical foundations of sociocultural projecting management, conception of project realization territory functioning. The interre-gional museum exhibition is considered in the context of promoting tourist destinations and territorial branding. The article formulates the specifics of managing this project are, and pre-sents the results of SWOT-analysis of the management of interregional museum projects. The relevance of the topic of the article is due to the importance of design in modern times. Analysis of managing a specific project is relevant in the framework of the modern development of the sociocultural sphere.