Methods development of marketing strategy

Автор: Shamyan A.A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 12 (16), 2017 года.

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The article is devoted to the assortment policy of the enterprise, its implementation requires decision-making not only on the inclusion of new products, but also the withdrawal of goods from sale. The firm manufacturers and suppliers of products are constantly updated our product range in order to obtain new profit. The range is part of the retail strategy and weapons in the competition that involves its continuous and dynamic change. In some cases, the need to exclude a particular product from the range is obvious.

Assortment, assortment policy, abc-анализ, abc analysis, factors, objectives

Короткий адрес: https://sciup.org/140277670

IDR: 140277670

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