Management of the firm under conditions of external environment instability

The paper deals with the solution of the firm's profit optimization problem using a dynamic stochastic private equilibrium model. The authors describe a mathematical model in which demand values are affected by shocks. The developed algorithms are demonstrated on the example of a network of gasoline stations. Based on the simulated data, the optimal quantity of goods to be produced to maximize profit is determined. The optimal price of goods that will maximize profit for a given quantity of goods is determined. The proposed methods can be used for managerial decision making in conditions of external environment instability.