Quality management of sharing services: assessment of loyalty levels and customer satisfaction with ridesharing

Introduction: the popularity of sharing mobility services explains their ability to resolve the “first-mile-last-mile” problems in a seamless transport system. The operation of these services is based on digital technologies, and this places high demands on the quality of such services due to the presence of traditional alternatives in the field of transportation. Ridesharing is a vivid example of such digital sharing services, tempting the companies interested in resolving transport problems to enter this market.