Competitiveness management of nuclear power engineering product by using the coefficient of customers satisfaction - one of organization top-management key performance indicators (KPI) (on the example of JSC ОКBМ Afrikantov)
Автор: Chistyakova Alexandra Vadimovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 1, 2012 года.
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The article proposes the methodic of calculating the coefficient of customer satisfaction (CS) with a correction coefficients, which is suitable for the introduction of managers of the direction in KPI, describes the structure of the integral index of CS, specific features of the monitoring, measurement and analysis of CS in the nuclear industry, the results of analysis of CS in OKBM Afrikantov for 2010 and reflects the preproperty of the proposed methodology.
Customer satisfaction, key performance indicators, product competitiveness, scientific and technical production, nuclear power engineering, b2b сектор, b2b sector
Короткий адрес: https://sciup.org/14933750
IDR: 14933750