Management of users' loyalty in social media: analysis of errors and opportunities
Автор: Kuzovlev A.M., Tinyakova V.I.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Прикладные исследования социально-экономических процессов
Статья в выпуске: S2 (32), 2013 года.
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Separate social networks are considered as instruments to manage users'' loyalty. The most widespread errors of loyalty management are specified, relevant recommendations to improve efficiency management increase have been outlined. The services automating and productivity-enhancing management of loyalty are specified. Stages and indicators of an efficiency assessment of instruments to manage loyalty in social media are shown.
Короткий адрес: https://sciup.org/142178948
IDR: 142178948