Managing customer experience and behavior: techniques for hidden psychological impact on consumers

The ability to properly manage customer experience and behavior gives companies an advantage because with the help of this skill they are able to induce customers to make one or another purchase. There are several techniques that can be used to successfully manage customer experience and behavior in a way that is not visible to the customer. In this article we consider techniques of hidden psychological impact on consumers, examples of their application and justification of their necessity to form a positive customer experience.