Strategic analysis and planning management based on project approach

On the one hand, modern digital technology provides new opportunities for the development of the organization. On the other hand, it is in conflict with traditional methods and models of strategic management that do not allow one to make prompt informed decisions. This raises the urgent scientific task of developing a mechanism of strategic analysis and planning process in the context of the digital economy. The study substantiates the feasibility of principles and technology of project management applied to strategic analysis and development planning of the organization. A model based on the OODA cycle and Scrum technology is proposed. Unlike well-known models, it allows one to implement an integrated approach to analytical activity and increase the efficiency of interaction among analysts. Recommendations for its practical implementation in the organization are developed.