Project management in advertising
Автор: Kandybina A.V.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 5-1 (80), 2023 года.
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The article is devoted to management in the field of marketing projects. The basic model of project management in advertising is proposed and justified. The universal "steps" forming the hierarchical structure of the project in the marketing sphere are analyzed; the connection between them is revealed. The main triads that form each "stage" of the model under consideration are identified; their features of functioning in the general system are described. The specific features of the project advertising activity are determined.
Advertising project, advertising project management, advertising project organization, advertising project planning, advertising project control
Короткий адрес: https://sciup.org/170199297
IDR: 170199297 | DOI: 10.24412/2500-1000-2023-5-1-253-255