Project management in advertising

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The article is devoted to management in the field of marketing projects. The basic model of project management in advertising is proposed and justified. The universal "steps" forming the hierarchical structure of the project in the marketing sphere are analyzed; the connection between them is revealed. The main triads that form each "stage" of the model under consideration are identified; their features of functioning in the general system are described. The specific features of the project advertising activity are determined.

Advertising project, advertising project management, advertising project organization, advertising project planning, advertising project control

Короткий адрес: https://sciup.org/170199297

IDR: 170199297   |   DOI: 10.24412/2500-1000-2023-5-1-253-255

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