Managing the development of local destinations: a marketing model

The issues of improving the management of local destinations in the context of the modern theory of marketing management are considered. The specifics of local destinations as objects of management, as well as the relationship and interdependence of the elements of their management system, are revealed. A structural and functional model of managing the development of local destinations is proposed, based on the formation of a comprehensive system of marketing communications, and the characteristics of the communication competencies of economic entities of recreational production are provided.