Management of a company performance

A business performance management technique is proposed that presents blocks related to assessing the achieved performance indicators, including identifying the causes of deviations, analyzing the state of the macro- environment, as well as the markets and the company itself. Of particular importance in the proposed methodology is the study of the state of market competition within the value chain, since the organization’s performance, in addition to the direct market forces of competition, is also affected by other participants in this chain involved in creating value for the consumer. The necessity of assessing consumer value at each stage, as well as industry performance in dynamics, which gives an idea of the transformations in the conditions of the company’s activity, thereby making it possible to assess the prospects for the market and industry performance, is noted. The necessity of assessing the adaptability of the business to environmental conditions through the «identity» of the company is justified. It is shown that the main decisions aimed at improving productivity should be made in the interconnection of macro- environment factors, performance factors associated with the creation of consumer value, and business adaptability. In many cases, it is preferable to manage consumer value or create conditions for business identity as a source of performance.