Customer relationship management

Автор: Erlygina Elena, Filimonova Viktoria

Журнал: Бюллетень науки и практики @bulletennauki

Рубрика: Экономические науки

Статья в выпуске: 2 т.6, 2020 года.

Бесплатный доступ

The modern market is characterized by changes in the relationship between companies and customers. Today, customer relationships are an orderly system process that needs to be monitored and managed. In the context of complex sales in highly competitive markets, the use of automated systems will provide organizations with increased competitiveness. Automated CRM software can become a solution for implementing a personalized marketing strategy, which will allow you to more effectively manage business processes that occur within the framework of interaction between employees and customers.

Customer relationships, automated systems, increasing competitiveness

Короткий адрес: https://sciup.org/14115788

IDR: 14115788   |   DOI: 10.33619/2414-2948/51/21

Статья научная