Client relationship management in the enterprise

The relevance of the issue under consideration is due to the fact that in modern conditions an enterprise needs competent automation of all its business processes. Management of a modern enterprise in a market economy is a difficult process that includes the selection and implementation of a specific set of management influences at current time periods in order to solve the strategic task of ensuring its stable financial and socio-economic development. This article explores the essence of customer relationship management, CRM software that consolidates customer information in one place to provide businesses with easy access to customer data.