The importance of the implementation of the marketing policy of the enterprise in crisis conditions
Автор: Anastasova A.S., Nikushina A.N., Pavlova A.S., Sarafanov A.D., Maksimenko M.V.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 3 (21), 2017 года.
Бесплатный доступ
The article is devoted to the implementation of marketing policy in today's realities. The authors justify the importance of the implementation of the marketing policy in conditions of crisis, analyzes the main elements and types of marketing policies.
Marketing policy, marketing, competitiveness, advertising
Короткий адрес: https://sciup.org/140271005
IDR: 140271005
Статья научная
