Greatpowerness in the mass consciousness of Russians as an internal political basis of the Russian Federation national branding

The article is devoted to studying the internal political aspect of Russian Federation national branding, promoting consolidation of the Russian society, strengthening the trust to government institutes, increasing social and political stability in line with greatpowerness. The author defines internal political functions of the Russian Federation national branding. Historical, political and cultural features of the development of Russia allow claiming that symbolical uniting idea for the Russian society is the idea of the strong, capable of defense state having military power and innovative capacity of defense industry complex.