Vertical videos as a modern phenomenon in the sphere of SMM and advertising

This research paper explores the phenomenon of online promotion through vertical videos. This is a content format that is rapidly gaining popularity due to its promotion algorithms, as well as a new type of thinking common among young people. The work analyzes the peculiarities of the perception of vertical videos by users, as well as their effectiveness for attracting new subscribers and increasing sales. Based on personal experience from work in SMM and advertising, as well as analyzing current trends, the authors based on their personal experience in SMM and advertising, as well as analyzing current trends.